A Gibson Hendrix guitar?

This just seems wrong, somehow. A Fender Hendrix Strat, sure. Maybe even a Gibson Hendrix V, but how can you put Jimi's name on something that didn't even exist while he was alive, let alone that he ever played one, even once.

http://www.musicradar.com/news/guitars/is-this-the-high-end-gibson-usa-hendrix-model-221114

Amidst one of the most controversial product launches of all time, Gibson has posted a blog entitled Live From The Production Line At Gibson USA that seems to indicate that a high-end Jimi Hendrix model is set to join the Authentic Hendrix electric guitar packages announced earlier this week.

The pictures show unfinished instruments awaiting hardware and electronics but it is apparent that they are set neck in construction and appear to be routed for a large locking vibrato system and three single-coil sized pickups.

In addition, the headstock - sporting an Authentic Hendrix logo around the back - sees Gibson's famous 'open book' outline integrated into a reverse Stratocaster-style six-a-side peghead.

Ugh. I know it's the music _business_, and I realize Jimi's sister has no other skills or assets on which to draw, but doesn't this cross some kind of line?